We are excited to announce March’s chapter of the month, Active Minds at University of Dayton! They recently hosted a GO LIME Campaign, promoting mental health awareness and Active Minds during an NCCA Division I basketball game against the University of Rhode Island broadcasted on ESPN 2.
At the sold-out basketball game on February 27, the chapter distributed 150 lime green (the nationally observed color for mental health awareness) T-shirts featuring a mental health statistic and the chapter’s logo to alert the audience to the number of people that live with mental illness, the resources available for help, and the Active Minds chapter.
In the stadium and on TV across the country, the chapter and the whole student section could be seen dressed in lime green for mental health awareness!
A student poses in the GO LIME T-shirt with a photo of the University President, Daniel Curran, at the school’s basketball game.
“The University of Dayton is famous for our love of our basketball team. We have had great NCAA tournament runs in the past couple years which caused an even greater amount of notoriety,” said Blake. “This was the best way for us to get a word out about our cause on our campus that would reach a great amount of people.”
To make the event happen, the chapter requested permission from the “Red Scare,” the student section at all University of Dayton sporting events, and the organization was on board right away. The chapter also distributed information regarding Active Minds and resources available to students on campus for various mental health needs.
During the broadcast, ESPN scanned over the student section several times and highlighted the T-shirts. The chapter had sent a memo to the network ahead of time to explain the T-shirts and the cause. However, Blake said that next time, the chapter will make more of an effort to alert the media more in advance to earn more coverage.
“It got people talking about mental health, which is fantastic,” said Blake. “We even had a woman who is affiliated with an Active Minds chapter in Connecticut take a picture of students wearing the shirts, so hopefully this inspires them to do something similar.”
“I learned that people will support you in raising mental health awareness, because we truly are all affected. The fact that our student fan section and Student Government helped us with open arms shows that people are willing to help if you ask.”
Blake added that events like the GO LIME game can be used to reach people that need to hear the Active Minds message and recommended that chapters utilize the resources on their campuses to bring mental health awareness to the forefront.
Keep up the creativity, Active Minds at the University of Dayton!