The White Balloon Could be Coming to Your Campus

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white balloonLooking for a creative way to start a conversation about mental health and engage a large population in your community or on your campus? Active Minds at Rochester Institute of Technology may have found one of the most creative ways yet to engage their campus, get the word out about their chapter, and educate their peers at the same time: they brought The White Balloon to their campus.

The goal of this program was to inform peers about the proportion of college students who live with mental illness in the United States. They accomplished this goal in three ways: balloons, mystery, and social media.

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